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Sam Fender donates his £25k prize award winnings to grassroots concert halls

Sam Fender holding his trophy in his hometown
The musician received the prestigious award in October in the North East

The artist has donated the entirety of his twenty-five thousand pound Mercury Prize cash to the trust for venues, which works to preserve the United Kingdom's small music venues.

Fender was presented with the award on mid-October as his third album People Watching was named the top album of the last 12 months.

Fender has chosen to hand the money over to the trust, in acknowledgment of the essential function local spots fulfilled in his early career.

"I wouldn't be doing what I am doing today if it wasn't for all the gigs I performed around the North East, and elsewhere, when I was beginning," said Fender. "These venues are iconic, but they are in difficulty."

Beginning in 2023, over 150 of these locations have permanently closed – about one-sixth of the entire UK sector.

In the last year, top acts such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to keep the scene afloat, by including a minor surcharge to their ticket costs, which supports local stages.

He also took part, raising more than £100,000 on his 2024 arena tour to help 38 grassroots venues across Britain.

The money supported spaces that were facing potential shutdown due to issues arising from floods, blazes and bereavements, as well as regulatory hurdles, legal disputes and neighbor objections.

Other venues were granted financial assistance in upgrading facilities and technical equipment that positively impacted musicians and concertgoers.

"The idea that money from concerts in large arenas helps the smaller venues, where it begins for artists like me, is just logical," the star has said.

The band Pulp performing
The group are among the artists who gave their honor funds to good causes

He is not the first artist to donate his award funds to good deeds.

Back when Pulp won the prize in the year 1996 for their album Different Class, lead singer the singer declared that the act would give their winnings to the non-profit the charity.

That year, rapper and singer the artist shared her prize between several good causes, including the NSPCC and a charity for Sickle Cell.

"I also donated a thousand pounds to my local community centre, to their classes, because I practiced gymnastics when I was a child and they required updated gear," she explained to the media.

Two years ago, the band gave their funds to the local youth club that developed their group, alongside other grassroots music organisations.

Additionally the 1994 recipients they donated their winnings to a charity for MS after a acquaintance was diagnosed the condition.

"The victory was ample," stated singer the singer. "The prize was the extra but we didn't need the extra, because we had the honor. So our winning affected another person's life."

In the past week, the Music Venues Trust shared it had saved two local spots in south-east England, by placing them under community ownership.

One venue in that area and The Croft in the city were acquired under the Own Our Venues program, which is backed by a national body and supporters who purchase "shares" in the buildings.

Written by

Bryan Wallace

Elara is a seasoned sports analyst with over a decade of experience in betting markets and statistical modeling.

BetSource UK

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