TikTok is introducing a new feature that allows them to lessen the quantity of AI-created media appearing in their feeds. This step comes as the service disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread rollout. This shift coincides with a surge in AI content, fueled by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this content is deemed “AI slop”, a term for poor-quality, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we want to provide users the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service labeled as artificially created. Overall, over 100 million media items are added to the service every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be capable of decrease or raise the volume of AI content they view by using the “manage topic” option in the platform and selecting the AI content topic. Additional categories that currently be modified under the tool include current affairs, fashion, beauty, and choreography.
Platform Guidelines
The platform’s guidelines require creators to identify lifelike AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the service will now attach an “AI-made” watermark to content created with its own AI tools, or detected by an cross-platform project for identifying content made by AI. This step is aimed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2m awareness program for experts and institutions to develop educational content about using AI responsibly. This project will assist non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its content review process, amid controversy over proposals to make redundant a large number of review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its trust and safety department in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by humans. The company announced a notable drop in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
